Inspiring Day at the Art of Digital

I presented at the Art of Digital yesterday.  It was a truly insiring day which stimulated a lot of discussion and debate.

Alison Gow - Identity 2.0- Exec Editor, digital, Liverpool Echo & Liverpool Daily Post

Alison gave a great talk about the idea  of your digital identity online and how to manage this. The balance bewteen business vs personal personas is really important.

Liverpool Philharmonic  - Power of online communities

Talked about their new website and how they are evolving into a media production company. Which is having a wider impact on the business - such as they need TV standard lighting for the stage.  Also looking at getting more content from their audience, such as video feedback on concerts.

Will Gompertz, Director, Tate Media - Web 2.0 & New Audience Relationships

Talked about the evolving role of Tate - and how they are working in partnership with Google, You Tube and the BBC to generate new content and support other initiatives.

 Ian Forrester, BBC Backstage- TV 2.0

Talked about the new business models for TV going forward and the different ways people are accessing TV - and what this means going forward

Charlotte Britton (that's me!) - Social Media Masterclass

I talked about the role of Twitter and facebook to grow an audience online

My slides are on slideshare

 

 

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