What is it?

Open Graph is a new tool from Facebook which allows web pages to add a Facebook [Like] button to any web page and then have this information link in to Facebook. Each web page becomes an object which is then used by Facebook to aggregate across the site.

Since Facebook announced the integration of Open Graph whereby the [Like] button is extended to web pages outside of Facebook, 50,000 websites have started using the feature after only an initial few were announced as launch partner websites. The number is likely to keep growing and maybe you should consider adding the feature to your own website or blog to help drive traffic to them as the feature seems to be taking off.

An example of a smaller business using the Facebook [Like] social plug-in is local recruitment agency AVRec, which has added the plug-in to its blog and is already seeing traffic from it.

Take a look at how it works with their latest blog post:

http://blog.avrec.co.uk/training/are-all-your-eggs-in-one-basket

If you click on the [Like] button than a box will pop up asking you to log in to Facebook unless you are already logged in. Then as you click on the [Like] button Facebook automatically puts a new post on your wall saying that you [Like] the page.

This is how some of the bigger businesses are using the Facebook [Like] buttons.

http://store.levi.com/

As you can see products can be [Liked] and people can see which products are the most popular as well as seeing them [Liked] on their walls.

http://www.yelp.com/biz/tanguito-san-francisco

Click on the attachment below to download a pdf on how to add the Facebook [Like] buttons to your website.