On Wednesday Luke (@Lukeb3000) & I (@Goetzy) were lucky enough to represent @reachfurther in attending the social media marketing conference run by media publisher @FigaroDigital in London.

The conference had a focus on how social media marketers adapt to new technology and how that influences consumer behaviour. Looking at how the latest social media developments, trends and strategies are being used by some of the largest brands in the digital realm, such as YouTube, o2, BBC, Livingsocial, Qype and Xbox provided real-life case studies on how social media is being implemented at some of the largest organisations in the world.

As we live-tweeted the event, here are some of the stand-out tweets of the great insights and statistics we gained from each speaker: