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New re-design launched for all Linkedin company pages
We were promised a makeover for LinkedIN company profile last month, and now the shiny new profiles have been rolled out to all company pages today. In essence the re-design is just that, with little added functionality, just a continuation of the slightly more informal Facebook-style interface development we have seen with the recent re-design of the homepage and personal profiles.
We knew what changes were coming, with a greater focus on images and a streamlined feed, but the new feature launched is the 'Featured update' functionality where status updates can be promoted to the top of the updates on the page. Again taking a leaf from Facebook with their pinning feature.
The main change in the design however is the addition of a Facebook-style cover photo, just as Twitter added header photos to their new profiles a couple of weeks ago.
LinkedIn hope that this re-design will encourage people to engage more with Linkedin company pages. Users are almost being reminded to take advantage of the rich functionality of LinkedIn company pages such as the products and services recommendations.
Coming shortly after the announcement of the ‘Follow’ feature for ‘super users’, it seems LinkedIn hope that following companies, which has yet to really take off, can benefit from this re-design and encourage users to engage and keep updated with companies via their LinkedIn company pages rather than mainly through Twitter.
Here are some of the companies using the new company pages which LinkedIn shared on their blog yesterday: