Blogging for Business – Using WordPress to impress
Whether you don't have a website and want to create one practically free of charge, or whether you are looking to create a micro-site for certain audiences, products or services, Wordpress is the platform of choice for fast, easy, search-engine friendly content management. This is a practical workshop which has enabled many businesses to dispense with their brochure-style out of date website, and introduce a constantly updated stream of different media for very little cost.
What the course will cover:
* WordPress versus other blogging platforms
* Search Engine Optimisation, Social Media Optimisation and the power of blogs
* Designing your blog on WordPress - using themes & templates
* Categories and Tags - planning your content to be found easily
* Multimedia blogging - posting pictures, video, audio etc.
* Scheduling posts, integrating with Twitter, Facebook and LinkedIn
* Blogger outreach strategies, and tracking success
Please bring your own laptop
This session is part of Reach Further's certificate in social media and is being run in as part of a 12 workshop series organised and subsidised by QU2, the business incubator at Leeds Metropolitan University.
Workshops can be done as individual workshops, or as a series of 6 half-day workshops, with a second series of six half day workshops, or as a series of six full day events.
Venue:
QU2
15 Queen Square
Leeds
LS2 8AJ
Costs:
Individual workshops: £95 per half day or £180 for a full day including lunch
Either series of six half-day workshops = £500
Full series of 12 workshops = £995 (can be booked as 6 days, or 2 lots of 6 half-days)
Whilst the full cost of training must be paid for upfront, funding may be available to reclaim all or part of the cost of this training (terms and conditions apply).
For more information and to apply for funding please go to:
http://www.enhancementfund.co.uk/single-business-application/sba-overvie...
Discounted rates for QU2 members:
£75 per half day workshop
Either series of six half-day workshops = £375
Full series of 12 workshops = £745 (can be booked as 6 days, or 2 lots of 6 half-days)
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