Andrew Bush's blog

Are you Game? - 12 Ways to Gamify Your Business

Posted Mon, 13/02/2012 - 17:37 by Andrew Bush

People are always looking forward to the next bigjoystick thing. In the business world, social media was the last big phenomenon, but as it reaches its legitimate place in the status quo, it’s now time to start looking beyond social. So what’s the next big thing? The buzz word on many forward-lookers’ lips is ‘Gamification’. Gamification is the process of taking elements often found in games (progress bars, experience points, effort-based rewards) and applying them to the real world to motivate and influence behaviour.

Social Media Predictions for 2012 from the Reach Further Team

Posted Wed, 04/01/2012 - 17:18 by Andrew Bush

As a new year begins so do the countless predictions for what lies ahead in the world of social media. At Reach Further we are no different, with our own opinions on how the social media scene will develop over the next 12 months.

Here’s what we think lies in store for social media in 2012:

Liz

Digital Authenticity will become important this year – people will want to know that goods are genuine, that expertise is real, that the person they meet online is who they say they are, and can do what they say they can do.

Bryony

Social media skills are going to be more and more important over the next year. Just as at the moment you wouldn’t employ someone who couldn’t or wouldn’t use email I think over the next few years there will be a similar requirement for people to have social networking skills – particularly being able to use Twitter and LinkedIn.

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