I first noticed it in the first episode of Britain’s Got Talent: a bloke came on stage with a crazy costume sporting big, golden wings and suddenly, in the corner of the screen was the word #nowwithwings. This phenomenon continued as the producers of the show started to suggest individual hashtags for different acts on the show to use alongside the usual #bgt hashtag.
The latest series of the Apprentice has also been promoting tweeting more vigorously than before, with the after show programme ‘You’re Fired’ recommending viewers follow @bbcapprentice for Lord Sugar’s reactions and thoughts.
Then, I was watching my current favourite programme on television last night, Homeland, and the first advert break was solely taken up with the UK premiere of the trailer for the film Prometheus. At the end of the trailer, the channel 4 announcer encouraged viewers to tweet reactions using #areyouseeingthis. What I didn’t expect was that in the following advert break, the tweets on this hashtag were displayed in a twitter wall on the TV. I ran up to my TV to take this picture:
