You need to have a reason to tweet. Every time you send a tweet think about what people will get from the information you are tweeting. There is so much noise on Twitter and so many users to follow; you need to think about how to make your tweets stand out and how they will affect the people reading them.
What do you want them to do, think or feel when reading your tweet. Do you want them to consider a different point of view, follow a link, re-tweet your tweet? It must have a purpose to trigger a reaction.
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