The Twitter community is a helpful one which you can contribute to. If your tweets are solely sales and marketing broadcast messages, you are unlikely to get noticed. You need to engage with other users on Twitter and tailor your tweets and responses to other people’s tweets. You need to think about your audience on Twitter. What content will be useful and interesting to them that I can share? What useful knowledge/insights can I offer on this subject that may help someone?

By making helpful and useful contributions to questions or discussions users are having, it is more likely that you will be valued and remembered when they come across someone who needs your help.

*12 days of twitter is our unique 12 day course taught completely through twitter over a 12 day period with you working in your own time half an hour a day. Sign up to attend the next course, we’d love to tweet with you and help you to build your account: http://12daysoftwitter.eventbrite.co.uk

You need to have a reason to tweet. Every time you send a tweet think about what people will get from the information you are tweeting. There is so much noise on Twitter and so many users to follow; you need to think about how to make your tweets stand out and how they will affect the people reading them.

What do you want them to do, think or feel when reading your tweet. Do you want them to consider a different point of view, follow a link, re-tweet your tweet? It must have a purpose to trigger a reaction.

*12 days of twitter is our unique 12 day course taught completely through twitter over a 12 day period with you working in your own time half an hour a day. Sign up to attend the next course, we’d love to tweet with you and help you to build your account: http://12daysoftwitter.eventbrite.co.uk