Social Media

New social media courses and dates announced

Posted Wed, 24/02/2010 - 15:27 by Graeme

Reach Further are pleased to announce a raft of new course dates coming up in the next few months. As well as the hugely popular LinkedIn and Twitter courses, there are courses to help with blogging and all aspects of social media.

So whether you’re a complete newbie to social media or are familiar with it but could do with a boost to help in maximising the potential of your social media activity and gaining as much as you can from it, then attend one of our courses or workshops and let Liz or Helen guide you through the process and begin using social media to have a realistic impact on your business.

Our upcoming courses include:

Following the Leader

Posted Tue, 26/01/2010 - 13:25 by Liz

A quick guide to jumpstarting your followers on Twitter.

Unless you already have a strong reputation, offline following, or brand name that will mean people look for you specifically on Twitter, you need to find another way to get people's attention. 

You could tweet usefully with lots of niche keywords to help people find you when they search and you can put all the right keywords in your bio on your homepage, for the same reason.  But this is very passive and gives you no control over speed of following.  (you should niche tweet in the long-term still)

You could @reply people in the hope of starting a conversation, but this is very time-consuming.  (you should engage tweeps in the long-term still)

For most of us unknowns, the only way to get people to follow you, quickly, is to follow them, and then be so irresistible they follow you back. 

Social media marketing taking over from direct marketing

Posted Mon, 25/01/2010 - 09:23 by Helen

Many companies are moving their marketing budgets away from direct marketing and into social media. A survey by Brand Republic of over 1000 marketers around the world found that 66% of respondents were to invest in social media and 40% said that the funding would come by cutting the direct marketing budget.

Another important area of investment is likely to be in measuring the return on investment of social media. An area that has not been as important for many of the early social media innovators, it's now essential to be able to measure ROI. As early adopters and established practitioners and influencers in this sector, Reach Further have been aware of this from the start which is why we have developed a model for social media strategy in which ROI informs every step. Canny companies are not prepared to make investments without a clear procedure to monitor and evaluate the success of their social media activities.

As David Eldrige is quoted as saying in the report:“The rise in the number of marketers turning to social media monitoring tools is reflective of a maturing of the market and a growing understanding of the role social networking can plan in marketing campaigns.”

Syndicate content