Social Media

Reach Further launches new Digital Marketing diploma with the Digital Marketing institute

Reach Further has partnered with the Digital Marketing Institute to offer a unique qualification in digital marketing with a brand new Diploma course launching in Leeds next month.

The Digital Marketing Diploma course is a Professional Diploma in Digital Marketing taught by industry experts that covers the 7 key Digital Marketing Channels and teaches the most up to date Digital Marketing strategies and tactics.

The Diploma course will provide you with a solid understanding of the current digital landscape and, more importantly, help you achieve ROI for you business through digital channels.

The course will provide you with the learning and experience required to plan, implement and manage a comprehensive digital marketing plan for your organisation or business. You will also receive a certified Diploma.

Course Overview

Module 1. Digital Marketing Uncovered

Module 2. Search Engine Optimisation

Module 3. Pay Per Click Marketing

Module 4: Digital Marketing Analytics

Module 5: Affiliate Marketing

Module 6: Email Marketing

Module 7 & 8: Social Media Marketing (Twitter, Facebook & LinkedIn)

Module 9: Digital Display Advertising

Module 10: Digital Marketing Planning

Top 10 Tools for 10 Different Twitter Tactics

One of the great benefits of Twitter has been the open API that has allowed third party companies to develop apps and tools using the Twitter platform for the benefit of all Twitter users. These have helped enhance the user experience while also helping to improve native Twitter itself.

However despite the great improvements of, more than 60% of Twitter users access Twitter through a third party app. Granted mostly mobile, however many still use third party apps for the extra functionality they offer such as management tools like Hootsuite and Tweetdeck, the latter of which Twitter actually bought out in 2011.

However Twitter tools aren’t merely for ease of use, there are tools that offer much more value to your user experience of Twitter in all the different types of activity you do on Twitter, whether it’s measurement, research or analytics.

‘Twitter tools’ seems to be one of the most commonly used phrases. How often do you see Top 10 even top 100 Twitter tools’ blogposts? The truth is you don’t need to use them all, in fact you may only find one or two very useful. Some tools offer multiple functions, but there are certain tools that are particularly useful for different jobs.

Awesome New Tab Page - An alternative to iGoogle

If you have been on any of our social media courses either delivered online or in person, it’s likely that you will have heard us discuss the importance of sourcing relevant content to share with your audience on social media.

One of the big 5 questions people always ask us in relation to social media is what will I say?

We emphasise the importance of using dashboards to manage your social media, and as part of these dashboards there is often some integration of RSS Feeds. RSS readers allow the web come to you, help you keep on top of the latest developments in your industry and other areas of interest, helping you to find that relevant content for your social media audience.

One of the main customisable dashboards with RSS we have recommended is iGoogle. iGoogle offers the best customisable dashboard with different ‘gadgets’ with RSS feeds from particular blogs and websites, social media feeds, Google alert feeds , your Gmail account and almost any other ‘gadget’ you could possibly think of. Unfortunately iGoogle will cease to exist from 1st November 2013.

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