Social Media

Reach Further launches new Digital Marketing diploma with the Digital Marketing institute

Posted Tue, 26/07/2011 - 09:57 by Lucy Goetz

Reach Further has partnered with the Digital Marketing Institute to offer a unique qualification in digital marketing with a brand new Diploma course launching in Leeds next month.

The Digital Marketing Diploma course is a Professional Diploma in Digital Marketing taught by industry experts that covers the 7 key Digital Marketing Channels and teaches the most up to date Digital Marketing strategies and tactics.

The Diploma course will provide you with a solid understanding of the current digital landscape and, more importantly, help you achieve ROI for you business through digital channels.

The course will provide you with the learning and experience required to plan, implement and manage a comprehensive digital marketing plan for your organisation or business. You will also receive a certified Diploma.

Course Overview

Module 1. Digital Marketing Uncovered

Module 2. Search Engine Optimisation

Module 3. Pay Per Click Marketing

Module 4: Digital Marketing Analytics

Module 5: Affiliate Marketing

Module 6: Email Marketing

Module 7 & 8: Social Media Marketing (Twitter, Facebook & LinkedIn)

Module 9: Digital Display Advertising

Module 10: Digital Marketing Planning

What you may have missed in social media this week: The Power of Search and Social: Google vs Twitter and the Wikipedia Blackout

Posted Fri, 20/01/2012 - 11:39 by Lucy Goetz

Well it didn’t take long for the first major development in social media of the year to unfold. The big story of social media so far in 2012 has come from the very public spat  between Google and Twitter. If  you weren’t taking Google’s latest foray into social media seriously, maybe it’s time to think again.

 It all began when Google announced in a post on  their own blog last week,  introducing their new update Search plus Your World, meaning that results from Google’s own social network, Google+, would appear more often and prominent in search results on the search engine.

“We’re transforming Google into a search engine that understands not only content, but also people and relationships. We began this transformation with Social Search, and today we’re taking another big step in this direction by introducing three new features:

Social Media Predictions for 2012 from the Reach Further Team

Posted Wed, 04/01/2012 - 16:18 by Andrew Bush

As a new year begins so do the countless predictions for what lies ahead in the world of social media. At Reach Further we are no different, with our own opinions on how the social media scene will develop over the next 12 months.

Here’s what we think lies in store for social media in 2012:

Liz

Digital Authenticity will become important this year – people will want to know that goods are genuine, that expertise is real, that the person they meet online is who they say they are, and can do what they say they can do.

Bryony

Social media skills are going to be more and more important over the next year. Just as at the moment you wouldn’t employ someone who couldn’t or wouldn’t use email I think over the next few years there will be a similar requirement for people to have social networking skills – particularly being able to use Twitter and LinkedIn.

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