Social Media

Marketing your online presence

Posted Wed, 02/03/2011 - 17:02 by Jessica Barlow
Date: 
Tue, 13/09/2011 (All day) - Fri, 30/09/2011 (All day)

 

Whatever your social media needs our team of trainers will help you and your business reach further in the digital realm.

So you have a blog, a community, a twitter account - what's next? Is no-one commenting on your blog? No-one subscribing to your newsletter or feed? Feel like you're shouting in an empty room? This workshop explains the practicalities, tools, pricing and etiquette of marketing your online presence, whilst giving solid tips and tactics for marketing your presence offline. Getting people engaged is the first step to amplification and conversion into customers. This workshop covers the why, the who, and the how.

What the course will cover:

  • Advanced social media content strategies
  • Guest Blogging
  • Team Blogging (& Micro-blogging)
  • Surveys, crowdsourcing, and unique content creation
  • Selling space and advertising: business models to monetise your blog
  • Technorati, Bing and getting your content noticed online
  • Managing Engagement and Amplification
  • Reputation management and crisis handling
  • Marketing your blog offline

 

Workshops can be provided in a format that suits you best. Either as 6 full day events, or alternatively as 6 half day workshops followed by a second series of 6 half day workshops

Winning business with blogging

Posted Wed, 02/03/2011 - 16:53 by Jessica Barlow
Date: 
Thu, 19/01/2012 - 13:30 - 17:00
Cost: 
£195.00 + VAT

Writing for the Web and for social content made easy and accessible. How to write retweetable headlines, and plan your content around trends and memes. A must for those new to writing fast & furious for the web.

Whatever your social media needs our team of trainers will help you and your business reach further in the digital realm.

Whether you don't have a website and want to create one practically free of charge, or whether you are looking to create a micro-site for certain audiences, products or services, Wordpress is the platform of choice for fast, easy, search-engine friendly content management. This is a practical workshop which has enable many businesses to dispense with their brochure-style out of date website, and introduce a constantly updated stream of different media for very little cost.

What the course will cover:

  • WordPress versus other blogging platforms
  • Search Engine Optimisation, Social Media Optimisation and the power of blogs
  • Designing your blog on WordPress - using themes & templates
  • Categories and Tags - planning your content to be found easily
  • Multimedia blogging - posting pictures, video, audio etc.
  • Scheduling posts, integrating with Twitter, Facebook and LinkedIn
  • Blogger outreach strategies, and tracking success

Venue:

Weetwood Hall
Otley Rd
Leeds,
West Yorkshire
LS16 5PS

This workshop is also being run on the following dates:

How to Book: 
Book Here

Winning business with Facebook

Posted Wed, 02/03/2011 - 14:04 by Jessica Barlow
Date: 
Mon, 21/02/2011 - 13:30 - 17:00
Cost: 
£195.00 + VAT

500 million users can't be wrong, but Facebook has taken a while to turn its essentially social engine into a platform for promotion and sales. What can this free tool do for your business? What are the costs involved in growing your presence through advertising? How many pages, profiles and groups should you have? How can you use Facebook applications to create relevant content and connectivity for your fans and friends, and how can you measure your success. This workshop reveals up to the minute information and tactics to help your business get started on Facebook, whilst identifying and minimising risks.

How to Book: 
Book Here
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