social networking

LinkedIn Groups Moderation features

After the controversial changes made to LinkedIn groups with the introduction of the new interface at the end of June 2010, LinkedIn have responded by introducing a new moderation system for group owners and managers.

As part of the new group interface, the 'News' section was merged with 'Discussions', which left some group mangers complaining that it became more difficult to monitor group discussions as RSS feeds that were previously being fed to 'News' were now coming up and flooding the group discussions.

This negative feedback members gave has prompted a response from LinkedIn who have announced some new moderation features that will hopefully solve the group moderation issues currently faced by group managers since the new interface was introduced.

LinkedIn Group Changes

LinkedIn has made some major changes to the groups in the past few weeks. The new interface was rolled out for all LinkedIn groups and has caused quite a stir amongst members.

So what has actually changed?

From the outset the groups look very different compared with the old format. The first thing you will notice is the scrolling carousel of discussions at the top of the page, that have replaced the old list of discussions. You can scroll through discussion topics and 'Like' them in a similar style to Facebook. Admittedly, this is an attractive looking feature, however this does make it more difficult to see all the discussions at one glance as you could previously see them in a single list.

Do you have a social media policy for your organisation?

As social media has become more important in the work place and for employees themselves, you may need to consider informing your employees in how they should or should not be using social media, whether it be in or outside of the workplace. If your organisation has just begun to use social media, do you have a policy in place for your employees? If you are using it to market your organisation, you may need to put in place some guidelines and terms of use to make sure that social media is being used appropriately for your organisation.

You need to consider your company brand, and how your employees may represent that brand in their use of social media. You need to be aware of what they maybe saying about your company online. Whether you want your employees to use social media as much, or as little as possible, you need to let them know your expectations.

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