social networking

Reach Further launches new Digital Marketing diploma with the Digital Marketing institute

Posted Tue, 26/07/2011 - 09:57 by Lucy Goetz

Reach Further has partnered with the Digital Marketing Institute to offer a unique qualification in digital marketing with a brand new Diploma course launching in Leeds next month.

The Digital Marketing Diploma course is a Professional Diploma in Digital Marketing taught by industry experts that covers the 7 key Digital Marketing Channels and teaches the most up to date Digital Marketing strategies and tactics.

The Diploma course will provide you with a solid understanding of the current digital landscape and, more importantly, help you achieve ROI for you business through digital channels.

The course will provide you with the learning and experience required to plan, implement and manage a comprehensive digital marketing plan for your organisation or business. You will also receive a certified Diploma.

Course Overview

Module 1. Digital Marketing Uncovered

Module 2. Search Engine Optimisation

Module 3. Pay Per Click Marketing

Module 4: Digital Marketing Analytics

Module 5: Affiliate Marketing

Module 6: Email Marketing

Module 7 & 8: Social Media Marketing (Twitter, Facebook & LinkedIn)

Module 9: Digital Display Advertising

Module 10: Digital Marketing Planning

What you may have missed in social media last week: So long LinkedIn Tweets app: Hello Facebook Timeline and the Google Backlash continues

Posted Tue, 31/01/2012 - 13:41 by Lucy Goetz

       

No more Tweets app on LinkedIn :(

The Tweets application on LinkedIn that allows you to control your Twitter account from within the LinkedIn platform hadn’t been working properly for quite a few weeks. After ignoring many requests for clarification on why the app was still not working, LinkedIn finally announced last week that they would be abandoning the app today. (Even though it hasn’t actually worked for the past 2 months, we’ve not really had a choice anyway)

The Twitter integration with LinkedIn is still very much in place, with the ability to link your Twitter account to your LinkedIn account, being able to post from one to the other. Your Twitter account will not be removed; it is just the particular application that LinkedIn introduced in 2010 will no longer be available.

What you may have missed in social media this week: The Power of Search and Social: Google vs Twitter and the Wikipedia Blackout

Posted Fri, 20/01/2012 - 11:39 by Lucy Goetz

Well it didn’t take long for the first major development in social media of the year to unfold. The big story of social media so far in 2012 has come from the very public spat  between Google and Twitter. If  you weren’t taking Google’s latest foray into social media seriously, maybe it’s time to think again.

 It all began when Google announced in a post on  their own blog last week,  introducing their new update Search plus Your World, meaning that results from Google’s own social network, Google+, would appear more often and prominent in search results on the search engine.

“We’re transforming Google into a search engine that understands not only content, but also people and relationships. We began this transformation with Social Search, and today we’re taking another big step in this direction by introducing three new features:

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