social networking

Reach Further launches new Digital Marketing diploma with the Digital Marketing institute

Posted Tue, 26/07/2011 - 10:57 by Lucy Goetz

Reach Further has partnered with the Digital Marketing Institute to offer a unique qualification in digital marketing with a brand new Diploma course launching in Leeds next month.

The Digital Marketing Diploma course is a Professional Diploma in Digital Marketing taught by industry experts that covers the 7 key Digital Marketing Channels and teaches the most up to date Digital Marketing strategies and tactics.

The Diploma course will provide you with a solid understanding of the current digital landscape and, more importantly, help you achieve ROI for you business through digital channels.

The course will provide you with the learning and experience required to plan, implement and manage a comprehensive digital marketing plan for your organisation or business. You will also receive a certified Diploma.

Course Overview

Module 1. Digital Marketing Uncovered

Module 2. Search Engine Optimisation

Module 3. Pay Per Click Marketing

Module 4: Digital Marketing Analytics

Module 5: Affiliate Marketing

Module 6: Email Marketing

Module 7 & 8: Social Media Marketing (Twitter, Facebook & LinkedIn)

Module 9: Digital Display Advertising

Module 10: Digital Marketing Planning

Hashtag Hijacking - is it ever acceptable?

Posted Thu, 01/11/2012 - 13:10 by Lucy Goetz

Since Hurricane Sandy first hit the US east coast, Twitter has been a helpful source for residents of the affected areas. However it has also brought up the issue of major brands using national crises in order to promote their own offers and products.

This is particularly prominent and easy to do on social networks. In Hubspot's blog post yesterday, different ‘newsjacking’ tactics were highlighted, whereby brands had taken advantage of the high levels of coverage of the story to amplify their own marketing messages.

They included a ‘Hurricane Hair’ Pinterest board and tweets promoting the sale of household items to help in the storm. The question is whether it is an acceptable marketing technique?

 

Who has viewed your LinkedIn profile? How do you use the analytics?

Posted Wed, 24/10/2012 - 15:33 by Lucy Goetz
 

If you’re a LinkedIn user I’m sure that you are aware of the access you have to analytics for the visitors to your profile. A basic account has statistics on the last 5 users who have viewed your profile and the premium account gives more detailed analytics on visitors to your profile including your appearances in search, the top search keywords for your profile and viewers by industry.

The question is what do you actually do with this information?

Many times it may just be a point of interest, something to note and keep an eye on. However what you may just see as an extra feature of your analytics is being utilised by many LinkedIn users as a way of targeting potential new business leads.

By viewing the profile of a user, they are likely to reciprocate when looking at their own analytics to see that you have viewed theirs. That user then takes a look at your profile to see what type of professional user has been viewing their profile. But what happens after that?

Some users will then request to connect with that person, or join a group that they are in to try and engage or connect. The message may read along the lines of "Saw you checking out my profile, would you like to connect?"

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