technology

Contradictions in research into the experiences of learners online

I was intrigued to see that in Canada they are reporting that the use of social networking and other web tools such as Twitter and Facebook is damaging the quality of students' English skills. Apparently academics at Waterloo University, Ontario and Simon Fraser University, British Columbia are finding that many students (a third and a tenth, respectively) are failing at English, i.e. not up to the standard required for academic writing. And they are blaming young people's use of these social networking tools for this problem.

"Emoticons, happy faces, sad faces, cuz, are just some of the writing horrors being handed in, say professors and administrators at Simon Fraser."

At Coventry University in the UK, however, researchers have found the exact opposite, as reported by the BBC a few days ago. In their study of 8-12 year olds they found that children who regularly use the abbreviated language of text messages are actually improving their ability to spell correctly.

Social media marketing taking over from direct marketing

Many companies are moving their marketing budgets away from direct marketing and into social media. A survey by Brand Republic of over 1000 marketers around the world found that 66% of respondents were to invest in social media and 40% said that the funding would come by cutting the direct marketing budget.

Another important area of investment is likely to be in measuring the return on investment of social media. An area that has not been as important for many of the early social media innovators, it's now essential to be able to measure ROI. As early adopters and established practitioners and influencers in this sector, Reach Further have been aware of this from the start which is why we have developed a model for social media strategy in which ROI informs every step. Canny companies are not prepared to make investments without a clear procedure to monitor and evaluate the success of their social media activities.

As David Eldrige is quoted as saying in the report:“The rise in the number of marketers turning to social media monitoring tools is reflective of a maturing of the market and a growing understanding of the role social networking can plan in marketing campaigns.”

Free seminar at Venturefest Yorkshire

Liz Cable and Helen Whitehead from Reach Further often give free seminars and presentations at trade fairs, networking events and conferences.

The Balloon Principle: how to set your business soaring with social media - at Venturefest Yorkshire on Wed 10th Feb 2010 at 3.15 pm is free to attendees and you can book by contacting us, or  just turn up on the day.

 

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