Web 2.0

Google Freshness update highlights the importance of your social media presence

Posted Mon, 21/11/2011 - 16:58 by Bryony Taylor

At the beginning of this month Google announced a new ‘freshness’ update to their algorithm. On their official blog, they described these changes like this:

If I search for [olympics], I probably want information about next summer’s upcoming Olympics, not the 1900 Summer Olympics (the only time my favorite sport, cricket, was played). Google Search uses a freshness algorithm, designed to give you the most up-to-date results, so even when I just type [olympics] without specifying 2012, I still find what I’m looking for.

This new algorithm is affecting 35% of searches.

I tested this out this morning by searching for ‘egypt tahrir square’ knowing that further clashes have occurred this weekend in Egypt. You can see from this screenshot that the top result after the news was updated 25 minutes ago. I expected the first few results to be about the protests in Tahrir square much earlier this year:

So you can see immediately how much ‘fresher’ Google results are now with this new update.

Free tools to help you develop a keyword strategy

Posted Tue, 18/10/2011 - 15:34 by Luke Beaumont

Keywords and search terms are two of the most important aspects of any online marketing strategy

When you first draw up your search term list you may have a number of similar terms to distinguish between. For instance you may want to market a social media course online and some of your search terms include 'Facebook courses' and 'Facebook training,' how do you find out which of these two search terms are the most used and therefore most likely to get found online?

Google Trends is a tool that will not only let you see how popular a search term has been over time, but it also allows you to compare the volume of traffic between two search terms.


 

So here you can see that more people are searching using the term 'Facebook training' rather than 'Facebook courses' which will affect the keywords you would use for people to find the related content. If you don't use the appropriate search terms, people will not find you online, so why not test some out and see what people are searching for.

Free seminar at Venturefest Yorkshire

Posted Thu, 14/01/2010 - 10:45 by Helen

Liz Cable and Helen Whitehead from Reach Further often give free seminars and presentations at trade fairs, networking events and conferences.

The Balloon Principle: how to set your business soaring with social media - at Venturefest Yorkshire on Wed 10th Feb 2010 at 3.15 pm is free to attendees and you can book by contacting us, or  just turn up on the day.

 

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