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These aren't really New Year's resolutions, but things that any small business owner would be well advised to do as soon as possible and then review regularly:
Google your own name, your business name and/or product name(s). What websites come up on the front page and can you improve your entry on those sites? View the later pages: what are people saying about you?
- Look into how the Web can save you money. Social media optimisation can replace at least part of costly marketing campaigns: perhaps you can use web applications or cloud computing to reduce the cost of software.
- Can you be more green about the way you do business? Can you resist printing off documents, recycle, travel in a greener way?
- Look for opportunities: startups especially can go into high growth during a recession, some of the reasons being: because there is less competition, finance may be cheaper, and you'll start up lean and motivated.