Hi Helen

Some interesting points but I think that the success of the campaign was as more about the choice of a great song. Rage Against the Machine are one of the biggest rock bands in the world and Killing in the Name is a song that defines the teenage years of many people. I sat around with friends yesterday evening, listening to Rage and reminiscing.

Social media was the most logical way to mobilise people to make this happen. Facebook is completely integrated into people's lives now, so a clever idea will create a following. It is more the idea of this fantastic song being number 1 that got people talking, rather than about the platform that is used to publicise it.