For all businesses who want to find out: What are the options for social networking online? Who can you meet and where? How do you find and gain access to communities that are going to take your business forward, and how can you begin to look at your clients as a community that you can serve online. What tools could I use, and how can I best manage them. How do I keep content fresh and frequent? And the vital final question, do I start my own online community, or just use other peoples communities to grow my business - and what's the etiquette involved?

What the course will cover:

* Examining Communities - where are your clients online?
* Facebook – pages, profiles, groups and events
* LinkedIn – groups and events
* Twitter and community applications
* WordPress as a community: BuddyPress and other membership plugins
* Gaining access to public sector and other industry forums
* The purpose of community in sales, marketing and service
* Reach Further's COHESION model of online communities - planning to succeed
* Roles within a community - including harnessing volunteers
* Defining your social media marketing plan

Please remember to bring your own laptop

This session is part of Reach Further's certificate in social media and is being run in as part of a 12 workshop series organised and subsidised by QU2, the business incubator at Leeds Metropolitan University.

Workshops can be done as individual workshops, or as a series of 6 half-day workshops, with a second series of six half day workshops, or as a series of six full day events.

Venue:
QU2
15 Queen Square
Leeds
LS2 8AJ

Costs:

Individual workshops: £95 per half day or £180 for a full day including lunch

Either series of six half-day workshops = £500

Full series of 12 workshops = £995 (can be booked as 6 days, or 2 lots of 6 half-days)

Whilst the full cost of training must be paid for upfront, funding may be available to reclaim all or part of the cost of this training (terms and conditions apply).

For more information and to apply for funding please go to:

http://www.enhancementfund.co.uk/single-business-application/sba-overvie...

Discounted rates for QU2 members:

£75 per half day workshop

Either series of six half-day workshops = £375

Full series of 12 workshops = £745 (can be booked as 6 days, or 2 lots of 6 half-days)