500 million users can't be wrong, but Facebook has taken a while to turn its essentially social engine into a platform for promotion and sales. What can this free tool do for your business? What are the costs involved in growing your presence through advertising? How many pages, profiles and groups should you have? How can you use Facebook applications to create relevant content and connectivity for your fans and friends, and how can you measure your success. This workshop reveals up to the minute information and tactics to help your business get started on Facebook, whilst identifying and minimising risks.

What the course will cover:

* Profiles vs pages vs groups - what's the difference in use and structure?
* Getting your privacy settings right
* Creating a Facebook page for your business, product or brand
* Linking Facebook to your other social media streams
* Facebook content - how to create content to engage your audience
* Community pages - using them to establish expertise
* Facebook applications - we recommend and test the best

Please remember to bring your own laptop

This session is part of Reach Further's certificate in social media and is being run in as part of a 12 workshop series organised and subsidised by QU2, the business incubator at Leeds Metropolitan University.

Workshops can be done as individual workshops, or as a series of 6 half-day workshops, with a second series of six half day workshops, or as a series of six full day events.

Venue:
QU2
15 Queen Square
Leeds
LS2 8AJ

Costs:

Individual workshops: £95 per half day or £180 for a full day including lunch

Either series of six half-day workshops = £500

Full series of 12 workshops = £995 (can be booked as 6 days, or 2 lots of 6 half-days)

Whilst the full cost of training must be paid for upfront, funding may be available to reclaim all or part of the cost of this training (terms and conditions apply).

For more information and to apply for funding please go to:

http://www.enhancementfund.co.uk/single-business-application/sba-overvie...

Discounted rates for QU2 members:

£75 per half day workshop

Either series of six half-day workshops = £375

Full series of 12 workshops = £745 (can be booked as 6 days, or 2 lots of 6 half-days)