Social media marketing is about engaging with the communities of users, potential users and others interested in your products and services. It is about building an online profile or brand on the various different social networking and social media sites, and perhaps creating your own online communities around your brand.

Leaders of small business, PR and marketing professionals, public and third-sector and large-company executives attend our social media workshops in the Work the Web series to learn practical ways of making the most of the latest web 2.0 tools.  Reach Further also provides a range of social media consultancy services to advise on, support and/or fully  manage the strategy, implementation and ongoing management of social media campaigns.

Clients  growth and engagement of their online communities, have asked Reach Further to assist in the social media marketing to drive new members to the online communities.

Once other users recognise you as a valuable resource for information you become more powerful in that community. Your postings, bookmarks, articles, submissions etc. take on greater value than any anonymous contributions. The ultimate goal is the power of influence.

Once you have a voice in the community, marketing becomes a soft sell rather than a hard one. The use of social media marketing tactics encompasses the idea of creating viral content that can then be promoted through the targeted social media channels.