• How do you measure the success of a social media campaign?
• What are the metrics that you use?
• If the campaign is about having conversations online, then how do you measure the value of the conversations?

We are specialists in identifying the return on investment (ROI) in your social media and online community activities.

Measuring the volume of traffic to your website and the sources is a good indicator. There are other free open source social media buzz tools which will look at the online activity around your brand.