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Understanding the goal of the campaign – important to the metrics
and the perimeters that are measured.
Seeding the campaign – looking at the content plan and devising
a plan to engage with the target customers on the
various different sites
Target social media sites – once the target audience is identified, it is
then about tailoring which social media sites are suitable for your brand
Set-up and implementation – set up the accounts and implement the content plan. We research who the main connectors and influencers are in the websites that you or your customers are participating in, and reach out to them, as they could be the main brand advocates.
Ongoing management and reporting – Ultimately, engaging in social media helps to bridge the perceived gap between the company and the customer. If your customers can see you as helpful and personable individuals who are trying to provide value and quality, rather than a company trying to sell products, then they will be much more willing to talk about your products and your company.
We want to instil in the customer the confidence to buy from you as soon as possible, and to recommend you to their friends. Let us show you the benefits of social media marketing.