Social Media Blog
What you may have missed in social media this week: The Power of Search and Social: Google vs Twitter and the Wikipedia Blackout
Well it didn’t take long for the first major development in social media of the year to unfold. The big story of social media so far in 2012 has come from the very public spat between Google and Twitter. If you weren’t taking Google’s latest foray into social media seriously, maybe it’s time to think again.
It all began when Google announced in a post on their own blog last week, introducing their new update Search plus Your World, meaning that results from Google’s own social network, Google+, would appear more often and prominent in search results on the search engine.
“We’re transforming Google into a search engine that understands not only content, but also people and relationships. We began this transformation with Social Search, and today we’re taking another big step in this direction by introducing three new features:
1. Personal Results, which enable you to find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page;
2. Profiles in Search, both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following; and,
3. People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks. Because behind most every query is a community.”
Taken From: http://googleblog.blogspot.com/2012/01/search-plus-your-world.html
Is this really that much of a surprise? Whether you agree with it or not, Google was hardly going to penalise its own social network in search results on its own site.
Well Twitter soon responded to the announcement. Firstly unofficially with the below tweets from Twitter general counsel Alex Macgillivray before releasing an official statement expressing their disappointment at Google’s new search update.
“As we’ve seen time and time again, news breaks first on Twitter…We’re concerned that as a result of Google’s changes, finding this information will be much harder for everyone.”
Google then responded (on their Google+ page!) to complaints from Twitter, referring to the agreement between the two web giants that Twitter updates would now not appear in search results.
So as the dust settles on the war of words between Google and Twitter, the question is whether anything will stop Google from dominating not only the web, but social too.
Do you think Google’s social search will transform the web? Is it unethical for Google to promote their other ventures away from search or is this to be expected and others are just being naïve?
Also…..Wikipedia Blackout on Wednesday!
Well there has been more online unrest this week, with Wikipedia going dark for one day as a mark of protest against potential anti-privacy laws in the US.
The proposed Stop Online Piracy Act (SOPA) and Protect Intellectual Property Act (PIPA) angered Wikipedia, leaving them to strike on Wednesday with a message displayed to users trying to access the English version of the web encyclopedia giant.
“Right now, the US Congress is considering legislation that could fatally damage the free and open internet. For 24 hours, to raise awareness, we are blacking out Wikipedia.”
Well the strike certainly had a major impact with other sites Google and Facebook amongst others showing support and 8 US lawmakers withdrawing their support for the bills.
It was reported yesterday that over 7 million people have signed the online petition to the US Congress, which was encouraged by Google on their homepage yesterday.
So the opposition to the legislation has gained huge momentum, so we shall wait and see what happens when markup on the bills resumes next month.
Social Media Predictions for 2012 from the Reach Further Team
As a new year begins so do the countless predictions for what lies ahead in the world of social media. At Reach Further we are no different, with our own opinions on how the social media scene will develop over the next 12 months.
Here’s what we think lies in store for social media in 2012:
Digital Authenticity will become important this year – people will want to know that goods are genuine, that expertise is real, that the person they meet online is who they say they are, and can do what they say they can do.
Social media skills are going to be more and more important over the next year. Just as at the moment you wouldn’t employ someone who couldn’t or wouldn’t use email I think over the next few years there will be a similar requirement for people to have social networking skills – particularly being able to use Twitter and LinkedIn.
My other prediction is that by the end of 2012, not having a social profile on at least one social media site (Twitter, Facebook, LinkedIn) will be the equivalent of a company not having a website at all. Just having a website will no longer be enough for companies that want to get ahead. Having just a website with no social connections will only be as useful as having a listing in the Yellow Pages. I think we might start to see some companies forgoing websites altogether to focus on a social media profile instead to do business – such as a Facebook page.
The day of considering social media and SEO as separate entities is over. It has become clear that search engines are putting a lot of weight behind a brand's social presence when determining who comes top of the search results. They've also started populating results with social elements like reviews and author pictures which do wonders for getting people to click through. This year, any brand who fails to carve out a space in the social world and keep it fresh, relevant and shareable, will find themselves slipping and small brand who excel at social will find themselves taking over the big boys in search results.
Also, it might be worth keeping an eye on the new network Pinterest which looks set to have a breakout year. There's nothing especially exciting about the format, but it is one of the few social networks with a larger female than male user-base, making it a platform of interest for any female focused brands.
Some people are becoming rather overwhelmed by the saturation of social media. In particular the users who have been on networks like Twitter from their infancy seem to be becoming rather displeased as the network grows away from what it originally was and the random, disordered nature of Twitter that users liked to begin with. Will people move on?
The integration between networks will also continue to develop as networks and tools vie to be your social media dashboard of choice. The demise of third-party Twitter apps also looks set to continue as New New Twitter is rendering more and more of them redundant.
I also predict the introduction of a manual re-tweet button option for Twitter.com and Tweetdeck, as there is for Hootsuite. You can quote the tweet, however this isn’t quite the same, and it is still unclear if they count as a re-tweet in the analytics. Users often want to comment on a tweet when re-tweeting, so it should be made easier for that to happen on native Twitter.
I think the hardware we use to access networks will become more important and how we access the networks rather than the networks themselves. I think the Internet will become more interactive with real things as objects become linked to the Internet to be controlled and used. More objects will be made 'smart', whether it be smart buildings, smart furniture, smart clothing. I recommend reading the book 'Everyware' and watching the video ‘Internet of Things’ to see what I think is coming next.
So those are our predictions for 2012, but what do you think? Let us know your own predictions for the New Year.
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Andrew is our content and analytics guy and you can find him here:
6 steps to manage your personal and professional online presence
When building an online presence for yourself and your business, it is fundamentally important that you separate your professional and personal presence. Anything public and recognisable as representing you and your business needs to be kept professional, if not your online reputation could be damaged, which could badly affect your business and its reputation both on and offline.
Here are 6 simple steps you can take to manage and separate your personal and professional online presence:
1. Have a separate professional and personal email address
If you still use a hotmail or gmail account that you may have had for a while, it may be a good idea to change the address, or use a brand new one when related to your business. AngelFace560@hotmail.com or Lozza88@gmail.com are not the types of email addresses prospective clients and business associates will expect to see. If you have not set up an email with your own domain, such as lucy@reachfurther.com, ensure that your email address is still professional and only contains your name or business name such as firstname.surname@gmail.com.
2. Be aware of different audiences when linking your social media accounts
There are dangers and benefits to linking social media accounts. One of the main issues businesses have with social media is TIME. Where am I going to find time to go on to Twitter, Facebook and LinkedIn every day? How can I fit it all in? To avoid duplicating tasks you can use management tools such as Hootsuite, Echofon or Tweetdeck, which allow you to post to multiple Twitter, Facebook and LinkedIn accounts from inside the platform.
You can link your Twitter to your LinkedIn, by adding the account to your profile, which gives you the option to post your status updates to Twitter as well as your LinkedIn.
You can also link your Twitter to your Facebook page or profile. We recommend you use the selective tweets app on Facebook that allows your tweets to go to your Facebook profile or page, selecting which tweets by adding #fb. This is more effective than connecting your Twitter account with the official Twitter app on Facebook, which takes every tweet and displays them on Facebook. Not every tweet you send will be suitable for your Facebook page.
This brings me to the important issue with syndication. Syndication is very important for your social media strategy, but always remember, you may have very different audiences for these different platforms. Don’t post to a platform and forget about it! People may be engaging on these platforms, which you need to respond to. Our mantra is “automate the tasks not the conversations.” – Liz Cable, 2011
Another danger is the level of professionalism on all platforms. For example my Facebook profile is purely personal; therefore I need to ensure that people related to my profession cannot see my profile, which I have done through my privacy settings. This brings me on to step 3……
3. Facebook – Update your Privacy Settings and use the subscribe button
You may hear a lot about privacy settings on Facebook, that’s because the default settings Facebook set for your account are not the most secure they can be as you would expect. Thankfully privacy has improved on Facebook recently, besides being a little more complicated.
As you can see in the screenshot above, you can control who sees your status updates with each post. If your account is purely personal you just need to ensure that your default posting setting is set to either ‘friends’ or you can customize it with lists, as seen below.
The most important thing is to maximise your settings so that you are only sharing a small amount of your Facebook profile with people you are not friends with. Luckily Facebook have made this much easier to do with the introduction of the subscribe button.
The launch of the Subscribe button on Facebook means that any contacts made through work that would like to connect with you on Facebook, can subscribe to your updates which you select to be made public, rather than being ‘friends’ with them on Facebook where they would be able to see your personal information.
This means that they can still see your updates on the platform, but cannot see the content you would like to keep personal and you’re not ‘friending’ them, it becomes much more like ‘following’ you as on Twitter, where the user can see your updates in their timeline. This provides a reasonable solution to separating your professional and personal persona on the platform, allowing you to use it for both. You don’t have to be friends with a user on Facebook, subscribing to them allows you to see their updates, and provides that barrier to personal.
4. Separate your Twitter identity
Are you on Twitter professionally or personally? It may be advisable to have a separate personal account on Twitter if you want to use the network for professional and personal use. Otherwise you need to ensure your tweets are professional as on Twitter all tweets are public unless you set your account to have protected tweets. This may be the direction to take in order to separate your personal and professional profiles.
You also need to be aware of syndication of your tweets to other areas on the web such as your company website Twitter feed and also your LinkedIn profile. If you have a Twitter feed on your company website ensure your twitter feed only includes profiles related to the company and all employees’ Twitter accounts that are syndicated are professional. Don’t syndicate tweets from colleague twitter accounts that don’t tweet professionally.
5. Keep LinkedIn strictly professional – syndication with Twitter
LinkedIn is a purely professional network; it is unique to many of the other social networks and sits in its own niche as the business social network. You need to ensure you are using it appropriately to represent your business, to establish your expertise and connect with fellow professionals. If you are going to syndicate your LinkedIn with your Twitter, I recommend that you select the ‘Share only tweets that contain #in’ box as mentioned earlier in this post, so only tweets appropriate for your LinkedIn and Twitter audiences and you don’t show all your tweets on your LinkedIn profile. Only business related content is suitable for LinkedIn, nothing personal.
6. Blogging – consider whether you want an anonymous or different identity for your personal blog
Blogging for business is an important aspect of your social media strategy. If you have a blog for your business, you need to ensure it stays on topics related to your business. If you have another blog that is for personal use, it may be preferable to ensure that you cannot be identified from it, in relation to your business. This is dependent on the content of your blogposts. If you post on controversial issues or topics that may concern your business, it may be best to stay anonymous.
We are not saying not to be yourself online, just to be aware of the dangers of crossover of business and personal life online, and remembering who you are representing online, on which networks and in which capacity.
Google Freshness update highlights the importance of your social media presence
At the beginning of this month Google announced a new ‘freshness’ update to their algorithm. On their official blog, they described these changes like this:
If I search for [olympics], I probably want information about next summer’s upcoming Olympics, not the 1900 Summer Olympics (the only time my favorite sport, cricket, was played). Google Search uses a freshness algorithm, designed to give you the most up-to-date results, so even when I just type [olympics] without specifying 2012, I still find what I’m looking for.
This new algorithm is affecting 35% of searches.
I tested this out this morning by searching for ‘egypt tahrir square’ knowing that further clashes have occurred this weekend in Egypt. You can see from this screenshot that the top result after the news was updated 25 minutes ago. I expected the first few results to be about the protests in Tahrir square much earlier this year:
So you can see immediately how much ‘fresher’ Google results are now with this new update.
So what is the impact on organisations and brands? Searchmetrics produced a list recently of the winners and losers of this update from Google. Winners unsurprisingly were news and broadcast sites. Losers tended to be government sites or sites that aren’t updated very regularly.
So the message is: keep your content fresh! How do you do this? Regularly tweet, update your Facebook and LinkedIn Company pages, blog regularly. Find current topics to comment on. Then ensure that your social media accounts are syndicated to your website. This will all help your content rise to the top of Google searches.
Grab your Facebook Page Vanity URL without needing 25 Likes
If you have a Facebook page for your brand, you may remember that when you first set it up, you could not have your desired name for the page, also known as a vanity URL. In Facebook’s terms and conditions (which they have yet to update) it stated that your page may not be able to have your desired username unless it had more than 25 people who liked the page.
“If you were not able to get a username, your page may not be eligible to have a username at this time. Pages with more than 25 fans can get a username.”
This was a real pain when using your URL on other promotional material and spreading it across the web, and making it more difficult for someone to find your page with a longer name you cannot control. In particular when users may be struggling to see your page in a list of search results.
However, thankfully this is now not the case. You can change the URL of your Facebook page to suit the name of your brand where available, however many ‘Likes’ you have for the page. All you need to do is go to facebook.com/username which will bring up the box, as seen below, allowing you to enter your desired username for the pages you own or are an administrator of and then select ‘Check availability’ to see if you can get the page URL you desire.
So make sure go through your Facebook pages and check you’ve got the URL you desire, or as close as possible to your desired URL. It can be difficult to spread awareness of your Facebook page on offline marketing material and across other areas of the web when you have a long, complicated URL, so it is important to do this to ensure your brand is consistent across your social media and you can promote your presence on Facebook with a username for your page with a short URL.
One thing to remember is that once you’ve chosen your username, that’s it, you cannot edit it or transfer it to a different account on Facebook, so check the page has a name you are happy with, and check your spelling before hitting the confirm button!
Facebook Competitions – Do you know the rules? Seabrook didn’t!
Many brands run competitions on their Facebook pages to increase their influence and brand awareness on the largest social network. Companies and products use these competitions for various reasons of promotion on the platform spread through user activity, and often to specifically increase the number of likes they have on their Facebook page to reach a wider audience on the platform.
This method of promotion can be very effective. Increasing the number of likes your page means that your page updates will reach more news feeds of users and the news feeds of the user’s friends when they like and interact with the page. How many times do you see ‘Like this page to win…’? Even if a user only likes a page to enter the competition, it is possible that they will not unlike the page, and still see updates from that page in their feed.
However what many companies do not seem to be aware of, or may be aware of but don’t pay any attention to, are the guidelines Facebook updated earlier this year regarding running promotions and competitions on Facebook pages, and they are a lot stricter than you may think, as Seabrook Crisps have just learnt!
On Monday (25th Oct) Seabrook posted this competition on their Facebook page:
The crisp manufacturer was forced to take down the competition on their Facebook page, after it was deemed to break part of Facebook’s terms and conditions for competitions, just a day after it was launched on Monday (25th October) after a blogger and regular competition entrant wrote about the competition on her blog.
The competition offered fans of the page an opportunity to win a year’s supply of crisps by changing their profile photo on their Facebook profile to the Seabrook Crsips logo for seven days, unbeknown to them, this breaks one of the competitions conditions on promotions.
These promotions guidelines can be found (not too easily) in the Facebook Help Pages. The competition broke two of the 8 conditions Facebook set out in their Promotion Guidelines.
The first major condition Facebook require for promotions is that they must be administered within a third party app on Facebook.
“1. Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or an app on a Page Tab.”
The Seabrook competition also broke condition 3, as it used a feature of Facebook as entry for the competition when asking users to enter by changing their profile photo to the Seabrook logo.
“3. You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant.”
Here is the statement from Seabrook, apologizing to users and explaining the details why the competition had to be taken down.
Seabrook have now posted their new competition, which is obviously now adhering to the Promotions Guidelines and now uses the third party app Wildfire.
This seems to be a clear misunderstanding of the procedures for running promotions on the platform. But whose fault is it that this ignorance occurred? Many Facebook pages run competitions that often do not adhere to the guidelines Facebook sets out. Are they aware of the guidelines or do they just not care? It certainly isn’t easy to find the Promotions Guidelines on Facebook, so perhaps they should be made clearer to all page owners so that we have everybody playing by the rules.
New upgrades to LinkedIn Profiles – LinkedIn Company Profiles turning into Facebook Pages?
LinkedIn company profiles went through a major overhaul last year, with the increased functionality adding to their appeal as a further promotional outlet on LinkedIn. The introduced features including your Twitter stream, a blog feed from your website, detailed analytics and company follow have given LinkedIn users much more reason to learn more about your company from inside the LinkedIn platform.
The introduction of the products and services tab was perhaps the major upgrade for company profiles, offering a direct channel to promote the services and products of your company, allowing users to make live recommendations of those products, a key selling point.
Company profiles now look much more like a live page, rather than simply a static listing, and are appearing to be much like Facebook pages. But there had always been a real-time element missing, which has now been rectified by LinkedIn with the introduction of status updates.
You can now share updates with external content and media in much the same way you do on your Facebook page that will appear on your page and the news feeds of the followers of your company. Users can comment on the status updates again similarly to Facebook and there is also analytics inbuilt that show your impressions and engagement metrics.
Here’s Reach Further’s first status update posted today:
If you follow us you should see it appear n your news feed.
See how to start posting your status on your LinkedIn company profile below.
Simply go to ‘Admin Tools’ on your ‘Overview’ tab and select ‘Edit.’
The screen below will appear, and give you the options of choosing which users you would like to be able to post status updates.
Then once you click ‘publish’ on the right hand side of your screen, you will be directed back to your homepage on the overview tab, and it’s as simple as that. Now you can post on your LinkedIn page!
It makes sense doesn’t it? Why would you want to leave LinkedIn to learn about the persons company you’ve found, when you can see their company page, what services they offer, what they’re tweeting and blogging about and what they’re sharing with you, which you can now see directly in your LinkedIn feed in addition to on the page itself.
Make sure you are making the most out of your LinkedIn company profile in the same way you do your personal profile. Add 3 image banners that scroll across your products tab, and add video content you have on youtube to appear on your product tab. Make the page feel as live as possible to make users stick around.
Take advantage of this channel to promote your business, link it with your personal profile. Make sure you keep on top of both and increase your followers so your updates will be seen on their home feed.
With over 2 million companies now on LinkedIn, you really can’t afford not to be there. So make sure you have optimised your profile when people visit and keep it updated much like you do you’re your personal profile and Facebook page. There’s nothing worse than an empty shop window!
A New Facebook – Facebook launches new Facebook Timeline profiles and news feed
Facebook are no strangers to making major changes, and users have had to get used to plenty in recent times.
No sooner had users adjusted to major changes in Facebook privacy settings and how they share information last month, major changes to the layout of the site were implemented yesterday with a new-look news feed to a very unenthusiastic user response. We were then promised a major announcement the following day that would completely change Facebook, and boy did we get it with the launch of Facebook Timeline!
Facebook Timeline
Whilst users were mulling and complaining over the latest layout changes from yesterday, little did they know the scale of further major changes the social network was about to announce today at the F8 developer conference.
While I started writing this blog I was thinking about theories of the possible decline of Facebook and the ‘Facebook Fatigue’ as some have called it. However in the middle of writing, Facebook announced the HUGE revamp to Facebook Profiles, so I may need a rethink…
Never have there been so many updates from one developer conference!
Facebook turning into your online scrapbook
Let’s start with the major overhaul of Facebook profile pages, which will now turn into virtual scrapbooks of your life on Facebook, Facebook have branded as Facebook Timeline. It has catalogued all your activity on the site and displays a stream of your information, including photos, status updates and places.
It also encourages you to post more information from your past and your life before you started sharing it on Facebook, so you can go right back in time to see photos from particular years.
Updates from friends and pages that appear on your news feeds have now been filtered, which means that minor updates such as app usage updates are confined to the ‘Ticker’ of your news feed, so your feed only contains relevant information from your friends.
Further partnerships with other sites
Facebook have continued their quest to be the web by partnering with various companies such as Spotify, so that to do the things on the web you want, you never have to leave the Facebook platform. You can now watch TV, listen to music, read news stories inside Facebook and share those experiences with your friends. So for example your ticker feed could say that one of your best friends is watching a TV programme, and that would encourage you to watch it. This highlights the importance of amplification and user recommendations that greatly impact what you do online.
Facebook Gestures
As huge as the like button is and has been for developers, it is limited in its meaning. How many times have you seen comments on Facebook saying ‘I wish there was an unlike button for this.’
Facebook have now launched Facebook Gestures, where developers can turn verbs into a button. So you’ll be seeing more ‘watching’, ‘reading’ and ‘listening’ from your friends. But how potentially annoying could that get?
By the way, Facebook also announced it now has 800 million users! And apparently ‘most of them are active.’
So what does all this mean? Is this a reaction to Google +? Or is this a reaction to the Facebook Fatigue theorists?
Whatever the reasoning for this major update, it’s certainly a major statement from Facebook, that we are continuing to develop and evolve, and it should certainly excite new users.
A side note
Now let’s look at the news-feed re-design! Now seems a rather little and insignificant in comparison to the main news from today.
The news feed has been completely re-vamped with the addition of ‘Top Stories’ to your news feed.
‘Top Stories from the last 3 hours’ appear at the top of your feed, where Facebook decided what status update and photos they consider is a top story you should read.
You can edit the top stories by clicking on the icon and Facebook will remove it as a top story and perhaps learn from your preferences, as it says ‘We'll try not to put more stories like this at the top of your News Feed.’
The rest of your news feed does run as most recent first, and photos on the news feed also appear much larger.
Facebook say they ‘determine whether something is a top story based on lots of factors, including your relationship to the person who posted the story, how many comments and likes it got, what type of story it is, etc. For example, a friend’s status update that might not normally be a top story may become a top story after many other friends comment on it.’
The updates allow you to control what you see in your news feed by hiding particular users or story types and filtering by friends lists.
Facebook aren’t strangers to negative user feedback when design and function changes have been made, and boy have they received it for these most recent changes The sidebar for Facebook chat caused discontent, as did the constant privacy settings changes, as we’re still to see the real impact of the recent changes after calls for privacy to change on the site.
And they certainly received plenty of it for these most recent changes!
Numerous groups on Facebook were set up lamenting the new changes, also with many users sharing this photo with the tag ‘Share if you agree.’
There was also hugely negative feedback on Twitter, as #newfacebook was soon to make the trending topic list as users took to Twitter to criticise Facebook.
Even ‘English (UK)’ was trending, an update line that had been added to user’s Facebook activity feeds.
This lead to a rather humorous tweet from one of my favourite Twitter parody accounts, Queen UK :
However I really think this is just a case of user’s immediately disliking change with a minor update, and with the re-vamped profiles it will most likely be soon forgotten! Has anyone even remembered this now? Didn’t think so!
Still can’t find your Twitter RSS feed?
Twitter has been making it more and more difficult for users to use their RSS feeds. In its recent update, Twitter announced that it had stopped supporting basic authentication over RSS for OAuth.
Since the launch of New Twitter last year, slowly but surely Twitter has been making it more difficult for third party apps to continue to access the service. For example the Ubertwitter application was suspended until it changed its terms of use, and is now known as ‘Ubersocial.’ Twitter bought out the popular desktop and mobile app Tweetdeck.
With the added functionality of New Twitter, such as their own photo sharing and link shortener services it is questionable how much support Twitter will continue to show for third party app developers.
Twitter has allowed third party app development to thrive in the last few years, which has greatly enhanced the user experience, and Twitter may need to be careful when affecting that experience for users who have become accustomed to using their favourite apps.
The RSS issue may also become an annoyance for some users. Twitter seemed to abandon RSS feeds by taking them down from user profiles, and unlike Facebook, not re-instating them.
In the past there was a small RSS icon underneath that linked to your RSS feed, allowing you to use the link to copy and paste into your other web presences such as your website, blog or LinkedIn group. This made it easy to link your Twitter feed to other social media profiles such as your LinkedIn group. But Twitter has now all but killed off RSS feeds and removed the option from users’ profiles.
I particularly found this Twitter design update to be a great annoyance as I use RSS reader Feedly daily so I can find the appropriate content for my interests on the web. This includes RSS feeds from particular Twitter users.
Luckily, after a little research, it turns out RSS isn’t totally dead on Twitter and there are a couple of easy ways around the issue!
All you need to do to access the RSS feed of a Twitter user is use this link:
http://api.twitter.com/1/statuses/user_timeline.rss?screen_name={USERNAME}
From The Next Web
As you can see below, here is what I need to type in to access the RSS feed of @reachfurther
http://api.twitter.com/1/statuses/user_timeline.rss?screen_name=reachfur...
Thankfully I can easily subscribe to this RSS feed and it will not affect my web experience. RSS allows the information I want to know to come to me, rather than having to search for it. We do not know how long it will be before Twitter puts a halt to RSS altogether, but such an integral part of my web experience as RSS is, I plea to Twitter - please don’t completely kill off RSS!
Reach Further visit the Figaro Digital Social Media Marketing Conference for all the latest social media developments
On Wednesday Luke (@Lukeb3000) & I (@Goetzy) were lucky enough to represent @reachfurther in attending the social media marketing conference run by media publisher @FigaroDigital in London.
The conference had a focus on how social media marketers adapt to new technology and how that influences consumer behaviour. Looking at how the latest social media developments, trends and strategies are being used by some of the largest brands in the digital realm, such as YouTube, o2, BBC, Livingsocial, Qype and Xbox provided real-life case studies on how social media is being implemented at some of the largest organisations in the world.
As we live-tweeted the event, here are some of the stand-out tweets of the great insights and statistics we gained from each speaker:
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