Whatever your social media needs our team of trainers will help you and your business reach further in the digital realm. 500 million users can't be wrong, but Facebook has taken a while to turn its essentially social engine into a platform for promotion and sales. What can this free tool do for your business? What are the costs involved in growing your presence through advertising? How many pages, profiles and groups should you have? How can you use Facebook applications to create relevant content and connectivity for your fans and friends, and how can you measure your success. This workshop reveals up to the minute information and tactics to help your business get started on Facebook, whilst identifying and minimising risks.What the course will cover:

• Profiles vs pages vs groups - what's the difference in use and structure?
• Getting your privacy settings right
• Creating a Facebook page for your business, product or brand
• Linking Facebook to your other social media streams
• Facebook content - how to create content to engage your audience
• Community pages - using them to establish expertise
• Facebook applications - we recommend and test the best

This session is part of Reach Further's certificate in social media and is being run in as part of a 12 workshop series organised and subsidised by QU2, the business incubator at Leeds Metropolitan University. Workshops can be done as individual workshops, or as a series of 6 half-day workshops, with a second series of six half day workshops, or as a series of six full day events.