Often treated as a black art by those in the know, understanding your niche and your keywords is vital to your social media strategy, and needn't cost a penny. This workshop will take you through the changing face of search engines, how to maximise your presence online. Also we'll cover what you CAN do to get noticed, and what sort of activities may get you banned. You'll leave with a useful understanding of how to measure and improve your website's success, and why visitors are vanity, conversions are sanity, and content is king.

What the course will cover:

• The landscape of search: Google & other search engines, directories & portals
• Using Google Adwords to find your keywords
• Social search and social media optimisation - guidelines for success
• Measuring and monitoring - Google Analytics explained
• Black hat versus white hat - why some SEO consultants can get you banned
• Creating a presence to create visibility - why a website is not enough
  

This session is part of Reach Further's certificate in social media and is being run in as part of a 12 workshop series organised and subsidised by QU2, the business incubator at Leeds Metropolitan University.

Workshops can be done as individual workshops, or as a series of 6 half-day workshops, with a second series of six half day workshops, or as a series of six full day events.

Venue:
QU2
15 Queen Square
Leeds
LS2 8AJ

Costs:

Individual workshops: £95 per half day or £180 for a full day including lunch

Either series of six half-day workshops = £500

Full series of 12 workshops = £995 (can be booked as 6 days, or 2 lots of 6 half-days)

Whilst the full cost of training must be paid for upfront, funding may be available to reclaim all or part of the cost of this training (terms and conditions apply).

For more information and to apply for funding please go to:
http://www.enhancementfund.co.uk/single-business-application/sba-overview.asp

Discounted rates for QU2 members:

£75 per half day workshop

Either series of six half-day workshops = £375

Full series of 12 workshops = £745 (can be booked as 6 days, or 2 lots of 6 half-days)